Couldn't enlarge the photo to read (but have one of these somewhere).
From memory (may be wrong) it is promotional leaflet/booklet issued with the 2nd Edition of the Lord of the Rings in 1966
From memory (may be wrong) it is promotional leaflet/booklet issued with the 2nd Edition of the Lord of the Rings in 1966

23 May, 2015
(edited)
2015-5-23 5:50:44 PM UTC
Edited by Urulókë on 2023-5-2 6:08:41 PM UTC
Edited by Trotter on 2024-4-23 1:12:44 PM UTC
Edited by Trotter on 2024-4-23 1:13:48 PM UTC
Edited by Trotter on 2024-4-23 1:14:24 PM UTC
Edited by Trotter on 2024-4-23 1:12:44 PM UTC
Edited by Trotter on 2024-4-23 1:13:48 PM UTC
Edited by Trotter on 2024-4-23 1:14:24 PM UTC
2015-5-23 5:50:44 PM UTC
Here are the photos.
The leaflet mentions the 3 volumes of the Lord of the Rings at 25s each - so this must be the 1966 Second Edition.


Also I had a GA&U promo letter filed with this leaflet (I think I purchased the leaflet and letter together). The Letter mentions the publication of Smith & Wootton Major in November - so this dates the letter to 1967. Whether the leaflet and letter were issued together:- Not sure on that one.

Anyway, 1966/67 seems to be the timeframe.
The leaflet mentions the 3 volumes of the Lord of the Rings at 25s each - so this must be the 1966 Second Edition.


Also I had a GA&U promo letter filed with this leaflet (I think I purchased the leaflet and letter together). The Letter mentions the publication of Smith & Wootton Major in November - so this dates the letter to 1967. Whether the leaflet and letter were issued together:- Not sure on that one.

Anyway, 1966/67 seems to be the timeframe.
With thanks to Stefan Borgschulze on facebook for bringing this to my attention - here is the one-sheet advertisement flyer that was included with the 1978 Tolkien calendar from George Allen & Unwin, which lists the fortcoming books for the year:
- J.R.R. Tolkien: A Biography - first time in paperback
- The Complete Guide to Middle-Earth by Robert Foster - First UK release, paperback and hardback
- The Father Christmas Letters - first time in paperback
- The Tolkien Calendar 1979
- Map of Beleriand - 30" by 20" full colour poster map
- The Road goes Ever On - revised edition, which includes Bilbo's Last Song for the first time
If anyone has a copy of the Map of Beleriand, that's one I would love to add to my personal collection some day!
- J.R.R. Tolkien: A Biography - first time in paperback
- The Complete Guide to Middle-Earth by Robert Foster - First UK release, paperback and hardback
- The Father Christmas Letters - first time in paperback
- The Tolkien Calendar 1979
- Map of Beleriand - 30" by 20" full colour poster map
- The Road goes Ever On - revised edition, which includes Bilbo's Last Song for the first time
If anyone has a copy of the Map of Beleriand, that's one I would love to add to my personal collection some day!


In response to Stefan, my friend Alan on Facebook shared his entire marketing portfolio that George Allen & Unwin sent out in the 1977/1978 timeframe (based on the dates of some of these, it seems clear to me that these didn't all come out at the same time), and gave me permission to share them here as well. Enjoy!











