• Kellogs
• Germany
• 2001-2002
• Mostly a card game, but did come with a game board
• Tolkien Boardgame Collecting website

These cards, produced by Decipher, were inserted in Kellogg's products in Germany, Austria, and Switzerland. They work as a mini-Collectible Card Game.

I don't know how long this link will still work, but you can still get to the original Kellog's site (in German) here.