Fascinating! I don't think I've run across these before, personally. I tried to check a few 1973 Tolkien-related publications and didn't find any mention yet.
Also I checked the Beyond Bree List of Tolkienalia, George Beahm's The Essential J.R.R. Tolkien Sourcebook and James Gillam's Treasures From the Misty Mountains and didn't find anything in those collecting references, either.
It could be that they were never sold. That seems to be a manufacturer's brochure, not a commercial one. The dating would be late 1960s, during the Troll craze, so one would think that they should have appeared by now.
Also, that 'TM' by 'HOBBITS' would have proven problematic. Tolkien trademarked 'hobbit'.
Tolkien never trademarked anything in his lifetime - the Estate trademarked "Tolkien", his monogram, and his signature more recently. It was Tolkien Enterprises (now Middle-earth Enterprises) that started trademarking proper names once they had the rights but that was long after 1973.
Edited by LanceFormation on 2023-4-21 8:17:51 AM UTC
2023-4-21 8:08:16 AM UTC
That is interesting there are no mention of these toys. Maybe they never actually made it out for sale and sat in storage? Also could be coincidence, but the timing of the product release appears to have been in 1973, same year as Tolkien’s death…
Anyway, I bought a 5 inch doll on eBay just to have (I couldn’t bring myself to get the 8 or 12 inch size). It did have a price sticker on the bottom of its foot for $3.25.
Ah, interesting. I was recalling the summary a letter from Joy Hill to Tolkien, 9 August 1966, in Hammond and Scull, Chronology, 706: 'She points out that it is not possible to copyright or patent the phrase ‘The Hobbit’, but it could be registered as a trademark.' This was in response to a letter to her by Tolkien, 8 August 1966, Chronology, 705–6, in which he
asks if it would be possible to patent the word Hobbit which would ‘at least prevent people sticking this label on disgusting objects, or on any objects, [706] without some compensation’ (Tolkien–George Allen & Unwin archive, HarperCollins). Clyde S. Kilby will recall: ‘A problem that was bothering him when I was with him involved an American manufacturer who proposed to exploit the Hobbit image by making dolls, T-shirts and the like. This manufacturer declared his intention of going ahead with or without permission but offered some remuneration for the privilege. Again I felt it was simply a legal matter that need not at all trouble Tolkien the writer’ (Tolkien & The Silmarillion, p. 32).
I wonder if these are some of the 'disgusting objects' or 'dolls' of an 'American manufacturer' he was concerned with?