Per edelweiss, print-run of WM is "Announced 1st Print: 3.5K". For comparison, the 2024 LR Deluxe Box is 25K, Collector's Edition set is 75K for each volume. Print-run of HC is not available on edelweiss.
I have no inside knowledge of practices at WM, but I’ve worked as an acquiring editor in NYC book publishing for decades and I can tell you that announced first printruns are often extremely inflated, sometimes by well over 100%. The number is generally taken as an indicator of how much publicity and marketing support the publisher plans for that title. Actual first printruns are determined long after the “announced” figure is promulgated.
4210
1.88M
